Intermatic's ABRA Smart Solutions Launch Named a tED Best of the Best Winner
tED magazine has named Intermatic's ABRA Smart Solutions launch a 2026 Best of the Best winner in the Product Launch category. The judges said the launch exceeded its sales goals, drew millions of video views, and strengthened Intermatic's brand presence within the electrical distribution community.
The campaign paired a traditional product, the ABRA In-Wall Switch, with new smart bulbs and related devices, positioned as complementary products that bridge electricians and do-it-yourselfers. Intermatic backed the launch with influencer marketing, paid search and social, and outreach to the tech community.
What ABRA is
The ABRA In-Wall Wi-Fi Smart Switch (SH-ABIWS1-WH) is rated 120-277 VAC and 15 A for general-purpose and incandescent loads, works in single-pole and 3-way installations with standard 3-way switches, and requires a neutral. It runs on 2.4 GHz Wi-Fi with no hub, is Matter-certified, and works with Amazon Alexa, Google Home and Siri. Timers, schedules and automations live in the ABRA app.
Around the switch sit the ABRA A19 and BR30 smart bulbs (90 CRI, tunable white), the battery-powered ABRA Surface Switch that fits over an existing light switch, and the ABRA Smart Plug, whose built-in Bluetooth gateway connects up to 50 ABRA Bluetooth devices and reports real-time energy use.
Talk to your Electra Sales rep
If customers are asking about smart switches and connected lighting, contact your Electra Sales representative. We can walk through the ABRA line, confirm which items are stocked for distribution, and get the right part numbers on order.
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