Orbit Industries, Inc., a family-owned manufacturer started by electrical contractors, announces a new sales partnership with Electra Sales, headquartered in Nashville. Electra Sales will represent Orbit Industries’ complete line of electrical products throughout Central and Eastern Tennessee.
Established in 1977, Electra Sales associates will focus on educating electrical contractors about Orbit products, and selling those products through electrical distributors and lighting showrooms.
The new sales partnership comes as Orbit Industries, Inc. continues its aggressive expansion into East coast construction markets, via a second distribution center in Morristown, Tennessee.
With the strategic partnership of Electra Sales, contractors and distributors east of the Tennessee River will gain access to Orbit’s expansive electrical product line. This includes award-winning prefabricated solutions like the Simple Support Bracket with T-Bar Clips (SSB-TBAR); Height Adjustable Box Installation Template (HABIT); and Recessed Light Adapter Plates (RAP).
“By partnering with Electra Sales our customers all across Tennessee will benefit from a local Orbit presence,” said Orbit Industries President and founder David Nikayin. “Electra Sales is very well known in the electrical business. They have over 42 years of industry experience, and I know they will make great ‘Orbit Ambassadors’ in their territory.”